Strategy to Scale -- A Panel Discussion on Content Strategy for CSPDX

I’m very grateful to the CSPDX folks for inviting me out to talk about tackling the content-at-scale challenges at Cloudability.

It was great to join like-minded content strategists to talk shop during the May 2017 CSPDX meetup

We chatted about many topics, including:

Tips on setting proper KPIs and metrics to measure success (or failure)
How to influence subject matter experts to contribute to the content creation and strategy for your business
How to sell content initiatives to your leadership teams
How content plays well with engineering, demand gen, sales, etc.
And even a dive into favorite tools of the trade.

It was great to hear from some folks about the event:

Educational content as lead-gen. @andrewnhem #cspdx
— Derek Phillips (@digistrategist) May 11, 2017

At #cspdx, @andrewnhem talks about how to charm engineers into telling their story.
— Lion's Way Content (@lionswaycontent) May 11, 2017

Thank you @CS_PDX @saucysalad @andrewnhem @Melissa_Hollis for the panel!
— Eric Gold (@EricGold) May 11, 2017

Thank you @andrewnhem, @saucysalad, @Melissa_Hollis, and @CS_PDX for a great panel discussion. Always great topics!#cspdx
— Mary Daggett (@mdaggettpdx) May 11, 2017

It’s great to know that folks got a ton of insight and value out of the discussion. Thanks for all the folks who attended and for the new friendships. Definitely looking forward to more chats in 2017!