Putting my experience working with structured customized content to use, I wrote a perspective on how the whole process begins with the unification of the right data. As great of a content structure, typing, and modeling that you might have, it’s the data that powers personalization.
Check out my full article on CSForum. I walk through why data unification is the first step and how it unlocks all kinds of personalization opportunities. If you’re into the “Right content at the right place at the right time”-type stuff, you’ll dig this article.
Please let me know what you think.