Auralest: Exploring content strategy and culture.

January 26, 2012
by Andrew
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Wii-U in 2012 and a lesson in content management.

Nintendo is a great case when it comes to content management. They’ve been taking some chances with their new handheld and console, but it won’t be the hardware that keeps the gaming monolith relevant into 2012 and beyond.

Maybe you’re looking forward to the new Wii-U, and maybe you aren’t. There are plenty of mixed feelings about the new console coming out this year.

If you didn’t know, the Wii-U will finally render your favorite Nintendo games and characters in HD. The Wii-motes can still be used, as well as a new interactive element. The Wii-U will sport one tablet-like controlling device that adds a whole new dimension to gameplay.
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January 20, 2012
by Andrew
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Engagement in education sounds good to me.

The most neglected native app of my iOS devices, iBooks, is looking much more attractive all of a sudden. I’m sure you’ve already read or heard about Apple’s iBooks 2, which will boast all kinds of interactive educational goodies and the opportunity to self-publish digital content.

You know what that means? More horse ebooks and books about raising your credit score. Sweet.
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January 17, 2012
by Andrew
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Crafting a better way to get reviews.

I went to a Search Engine Marketing (SEM) meeting on behalf of my employer last week. SEM isn’t one of our strong points, so the prospect of learning something from a local SEM event was quite welcome.

The event was held by SEMPDX and featured some local SEM professionals who talked about optimizing your business content for mobile and for local search.

Not my favorite PDX event ever, but I did walk away with a few things to think about.

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December 9, 2011
by Andrew
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Creative Mornings PDX featuring Bill DeRouchey.

Bill DeRouchey, Creative Director at Simple, spoke about engaging customers with humanizing design and engaging through opinion for this month’s Creative Mornings here in Portland. A very solid crowd of local designers, publishers, do’ers, and makers filled the seats at the Ziba Auditorium for the short, yet solid event.

DeRouchey had a mission to impart a simple (pun intended) yet deep message– the need to engage with customers. While that sounds a little cliche and dime-a-dozen business book-like, DeRouchey backed the statement with strong examples of how Simple engages its current and potential customers with a philosophy of designing with an opinion.
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